Like all great artwork, a well composed
web site touches those who view it
and inspires them to return.
Your web site is one of the most important marketing tools you have to further your ambition and goals. In order to increase a web site’s impact, we work with our clients to:
Understand who your target audience is along with their unique selling proposition to make sure that your web site is focused and communicates this message effectively.
Ensure that your web site provides the information that your customers need to know about your products and services in order to be comfortable enough to take the next step with your company.
Implement improved web site usability, navigation, and overall layout to make it easy for customers to find what they are looking for on your web site.
Review your current search engine optimization (SEO) and marketing strategy and begin implementing the next steps to reach those goals.
Understand not only what the client is looking to do today, but where the long term vision of their web site presence is going to make sure that their current web site design can easily support that future vision.
Our clients look to us as trusted business partners in how to use their web site as a marketing tool to grow their business.
Artists have an interesting challenge in which they need to showcase their artistic abilities visually in their web site, but often need a helping hand in trying to shape their galleries and overall website in a manner so that their work will be found by those who are looking for that type of art work, or service.
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We have proven that our web site design process works not only for small businesses, but also professional photographers, illustrators, portrait studios, and society portrait artists in building and improving their web sites for greater visitation and overall impact to their visitors.
We recently engaged in a web site optimization project with a RE/MAX agency in Hutchinson, Minnesota who were frustrated with the results of their web site.
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To be more competitive in their local market, we recommended that they needed a complete redesign of their web site to improve their rankings, enhance their credibility with a more professional looking web site, and provide more value to their visitors by providing relevent content to home buyers and sellers.
While all of our changes haven't been fully indexed by Google yet, the early returns on our changes have been very telling:
RE/MAX has seen a 30% increase in web site visits.
Visitor engagement on their site has increased dramatically.