Recently I have been reading a book to my daughter titled "The monster at the end of this book" by Jon Stone. This book is designed to help young children with their fear of monsters. Throughout the course of the story, the Sesame Street character Grover, engages in various antics in the effort to prevent the reader from turning to the next page of the book and ultimately seeing the monster that awaits on the last page. Needless to say, I won't disclose the ending here in case you haven't had the pleasure of reading it yourself.

After reading this story several times to my children, I began to see a correlation with classic sales copy technique and strategy. The reader gets so engrossed with the repetitive prompts to not go any further that there is no way they won't take the next step or "turn the page". No matter how creative or intent Grover was, my daughter responded true to form and always say, "let's turn the page".

What I saw in this story was the way the text was strategically and psychologically influencing my daughter to take the next desired step. This truly epitomizes the effectiveness of sales copy no matter what media form it comes in.