Critical Exposure

The story behind Critical Exposure

Coming out of Purdue University's Computer Technology department in the late 1990's, Aaron Guldberg had the opportunity to begin building web based solutions in the early days of ecommerce and business to business internet applications for Fortune 500 businesses.

Over time, I honed this expertise by being a part of the development of number of web solutions for individual web sites, corporate intranets, business to business applications as well as building consumer e-commerce websites. Along the way, I also developed a passion for usability and designing effective web sites that wasn't always allowed or budgeted for in these projects.

Seeking a productive outlet for this frustration, I started working with a few local clients after hours in 2001 to help them either build their initial website or redesign their existing presense. In the process of doing this for a couple years with several artists and a few local small business start-ups, I realized that no one is really focused on helping this specific group of clients succeed online.

I decided to form Critical Exposure to address this market need, and specialize in working with this audience to help them achieve their goals by not only building and improving upon their web site, but also provide them with sound advice on how to better market their products and services online.

Press Coverage:

	Q & A with Critical Exposure Advanced Photoshop Magazine interviewed Critical Exposure's founder, Aaron Guldberg, regarding the company's web site review service as a part of their six page feature article on building artist websites.
	Article: Improving Search Engine Optimization for Bridal Stores Aaron Guldberg provided his insight to one of the writers of VOWS magazine on how a bridal store can maximize the use of their web site and what owners should keep track of in regards to web site inquiries.
	Article: Online Portfolios - how to build a virtual showroom Aaron Guldberg was quoted by one of the writers of Landscape and Hardscape Construction regarding how to build an effective portfolio website.
	Article: 10 ways to kill your website Aaron Guldberg was interviewed by one of the writers of VOWS magazine regarding common mistakes that we see small businesses making who are just starting out online or are struggling to get their website to take off.